A lot of people have turned to blogging to make money online. These blogs range from providing up-to-date information about a specific type of product, topic or service like digital cameras, marathons, hemorrhoids, restaurants, etc. You name it and there’s bound to be a blog that talks about it on the internet.
But blogs are not just used for promoting products and services. Professionals from different industries have also discovered that they can make money from blogging by building a community of avid followers.
They start by building a personal brand and reputation online. Likewise, they put themselves out there and let people know that they genuinely want to help them. They then provide a mountain of tips and advices on their blog and sneak in some sales pitches in between to entice them to buy a product or two or even to avail of their services and in the process, make money online.
People, as well all know, are constantly looking for solutions to their problems online. So if they stumble upon your blog which is full of insights, suggestions and tips that are specific to their problems, they would not just visit your blog often, they would also want to share it with their personal network of family and friends! As your followers grow in number, so does your potential to make money online.
The question here now is, “how do you make sure that people find your blog?”
There are many ways to promote your blog online and I’m pretty sure that you’re well aware of some of them. However, there’s one channel that many professional marketers overlook and that is through word of mouth promotion. I know, it sounds pretty old school. But hey, it works and here’s how!
1. A Personal Encounter Has More Impact Than An Online Interaction
Let’s admit it! We can all remember our first date, our first kiss, our first car or even funny incidents with family and friends. It gives us a mental picture that we can easily pull out of our memory and share with others or just to reminisce about it.
This is also true with networking in person. Meeting people in the flesh and engaging them in a lively conversation has more impact than if you were just chatting online or exchanging comments on Facebook or Twitter. Not only that but you will leave a lasting impression which can be strengthened further when they visit your blog and read about your insightful thoughts and recommendations.
Although engaging people online in discussions has its merits, think of how you’re missing out on their expressions and reactions. A personal encounter on the other hand won’t give them a chance to conceal what they’re really thinking or feeling and you can immediately find ways to assure them or provide them with a solution. Of course, don’t forget to let them know about your blog so they could still find you online after your meet up.
2. A Personal Encounter Can Lead To A Community Of Prospects
You might be wondering how this is possible but I tell you, a number of marketers have found networking events are a goldmine of potential business to make money online.
Joining networking events and conferences such as one that is sponsored by your local chamber of commerce would give you ample opportunity to meet with industry leaders and influential people. These people would naturally have their own community of followers who they can influence and if you can get them to see the value of what you’re offering, you would have a huge chance to market to their followers as well!
Mike Eagar of Wildfire Marketing shared how word of mouth marketing had helped him sell thousands of books about social media from just one community at a time when eBook readers hardly existed.
What he did first was identify the trade shows and conferences that would attract influential leaders to join. He would then contact the organizers and provide free resources as well as conduct workshops based on the book that he was selling. However, he made it his top priority to build personal relationships with the leaders of the community.
One event alone led him to conduct more than 20 large speaking engagements that subsequently resulted to thousands of books sold!
Even though this example involved the physical selling of books, this is relevant to promoting your blog too and make money online. For instance, if you’re a social media marketer who offers coaching and social media marketing services, you can reach out to potential businesses that are looking to break in to the social media arena and use its power to boost their business from these networking events. These businesses would know of other businesses that would also want to take advantage of the internet’s reach and they can very well recommend you to them and so on.
So don’t underestimate the power of word of mouth marketing in promoting your blog and selling your products and services on the internet. It is without a doubt a channel that every professional marketer should exploit to make money online.